Creative Directed the Trane redesign with the incredible designers and devs at SilkTricky. The campaign, 'Unstoppable' has maintained Trane's place as the industry leader in residential HVAC solutions.

• Carmichael Lynch
• Creative Direction
• Trane/ IR

Launch page showcasing the new partnership between Lance Armstrong and Nissan. First phase was to drive Lance's 2.3 million fans on Twitter and 1.6 on Facebook to the site, and showcasing exclusive interviews.

• Critical Mass
• Art Direction
• Nissan

To instill pride back into the alienated smoking set in the EU, we developed a cadre of activities and tools for the displaced smoker on the sidewalk. Flirtatious, social groups flocked outside of pubs even on the coldest winter nights. It was time to own the sidewalk— by celebrating the outside as in.

• Leo Burnett
• Art Direction
• PMI

Ever wanted to harpoon poachers from helicopters piloted by circus clowns?
Skydive into a volcano, while strapped into a '71 Dodge Hemi 'Cuda?
Participant's wildest dreams could become a reality, with this Dream Big promotion.

• Leo Burnett DE
• Art Direction
• PMI

A music web program launched in Switzerland during the Montreux Jazz festival. MP3 downloads from a pool of 120 artists hand-picked back from SXSW were available for download when a consumer entered a pack code. Consumers then had the ability to upload their own music tracks to be distributed and voted on socially on the MusicUnheard website. Pop-up listening lounges and kiosks at retail and clubs as well as mobile sites allowed consumers to stream and download tracks. The top three artist tracks submitted on the site were booked to play on the festival stage.

• Leo Burnett
• Art Direction,A&R
• PMI

projectWIDES was an alternate reality game (ARG), seeded in Mexico City, to blur the line between brand and consumer interactions. Utilizing a SMS /call center/ to send mobile texts back and forth to participants— players were able to chat with five different 'personas' through web and mobile media, and follow them through the city through real events. WIDES created scripted scenarios which took place in real-time, and evolved according to participants' responses.

• Leo Burnett
• Art Direction
• PMI

Indie rock and lifestyle magazine designed to be distributed in four different metropoli. Headliner was concepted as a means to promote sponsored international music festivals, while promoting and enabling local acts to win a gig onstage at the Montreux Jazz Festival.

• Leo Burnett
• Art Direction, A&R
• PMI

I worked as a new business design lead at Burnett in 2000. I napped on the floor a lot and packed 'dignity socks' for a.m. meetings. Here are some of my executions which became the long-running US Army campaign.

• Leo Burnett
• Art Direction
• Army

Identity/ design for the Lilith Honors award program. /Honors/celebrates the women in music and recognizes the men and women advancing women's causes around the world.

• LiveAnimals
• Art Direction
• Nettwerk

Title graphics, identity, art direction, lower thirds.

• Live Animals
• Art Direction
• Viacom

Organic washed and rinsed denim needed a soft natural feel.I scanned some grasses y flowers from empty-lots in the west side of Chicago. Typography is a combination of leadtype and custom brushes made out of seed hulls. 24"x36" poster format for boutique storefronts.

• Corpus Denim
• Art Direction

Magazines don't pay handsomely. Nothing like the smell of fresh ink tipped into your local record shoppe though.
Design and retouching of ALARM PRESS.

• Alarm Press
• Design
• Tokion